Corporate Facilitation Case Study
VISA GOLF ACCESS PROGRAMME
The Problem
Visa were hoping to increase expenditure across their network of debit and credit cards in the Middle East, looking for the best ways to give back to their customers. They wanted Back9’s help to forge relationships with our network of golf courses to help facilitate discounts for their card holders, with the goal of gaining more spend traction across golf courses in the UAE.
Back9’s Solution
Back9 negotiated preferred rates for specified Visa card holders which can be availed via the SpikesOn.com app. By implementing smart BIN number recognition, our technology automatically attaches the user’s privileges to their qualifying card. Card holders are then able to book at the participating golf courses across the UAE and select clubs abroad.
Our technology facilitates all programme rules and pricing, meaning there is no manual administration for Visa or their customer.
Active Card Users
The Results
Rounds of Golf Redeemed
98
Golf Facility Partners
Since its the Visa priviledge implementation, they have observed a higher volume of transaction at higher values accross our golf facilities. Customers have provided positive feedback on our digital booking service. We continue to successfully deliver the Visa Golf Access programme, while also forging connections with new golf courses to provide their customers with more choice.
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